Did you know April is Sexual Assault Awareness Month?

Sophia Lustig is joining the movement of #DenimDay by showing support and solidarity to survivors of sexual assault by having a FLASH SALE on all of our denim. Today only receive 40% off all denim.


1997 in Italy, an 18-year-old woman was raped by her 45-year-old driving instructor, who was later convicted and sentenced to jail. The perpetrator appealed the sentence and his case made it to the Italian Supreme Court where it was overturned. The instructor was released and the judge made a statement arguing that because she wore tight jeans, he assumed that she must have helped him remove her jeans and, therefore, consented. Enraged by the verdict, the women in the Italian Parliament launched into immediate action and protested by wearing jeans on the steps of the Italian Parliament building. This was the beginning of what has become a worldwide event and movement to wear jeans as a visible means of protest against misconceptions that surround sexual assault.This Wednesday, April 29th, we invite you to join us in showing your support and solidarity to survivors by wearing denim

Participate in #DenimDay and buy a pair of jeans 40% off






Older Post Newer Post